How do you not love the midwest? Such great people, down to earth and hard working. I truly understand what they mean when they say they are the heart of the country. This area of the country has seen an aging population that is starting to be replaced by new first-time home buyers. This is a great opportunity to modernize the marketing that we are doing in this area while still making sure we cater to our existing customer base. We are excited as we are implementing a new marketing strategy into the region.
We are expanding one of our clients into this market. Expansion into new markets is always fun. It is like you are doing marketing for two different companies. You have an established company in their home location, and then you introduce a startup into the mix. The marketing of the two locations is completely different.
Monroe, LA is a growing town that continues to need a strategic marketing strategy that is ever-changing. Still, not a huge city but has a diverse population. This allows Custom Marketing Solutions to target their marketing to go after specific customer segments.
Ruston, LA is a small town in the top half of Louisiana. It has a small population but has been a great place to help build loyal customers and growth through the correct marketing mix. This has been a great success of Custom Marketing Solutions.
This has been an interesting venture. Our client has not had a marketing presence in this location before. So we have been able to build a marketing plan to not only grow the area fast but develop brand recognition. Some of the biggest challenges Custom Marketing Solutions has faced is the time it takes to build foundational marketing and helping the client understand this.
Being a suburb of Portland, Gresham is a great location for Custom Marketing Solutions. Not only are we helping a relatively small company establish its name, but we are also working hard to grow its customer base and loyalty. Setting up their marketing foundation has been exciting. It allows us to position the company to those who have never even heard of the company.
We have now entered the North East. Reading is in the middle of Harrisburg, Allentown, and Philadelphia. We are excited to see this area grow and we love that we can be part of its growth in the service industry. The east coast will provide a great challenge for our team, but we are so excited to take this challenge head-on and bring our clients the results that they are looking for. That's what makes us excited about doing what we do. Provide a customized marketing strategy and making sure that we can implement it successfully.
Texas has a lot of fun nuances that you need to be aware of. East Texas is a big thing and man do they love their football. Custom Marketing Solutions loves working in these smaller service areas and loves helping our Clients dominate them through marketing. Small religious communities are either a blessing or a curse to companies. If you are good at what you do, it is a blessing, if you have a bad reputation, it takes a lot to change that.
Draper, Utah is a great location south of Salt Lake City. It is a great location sitting right between two large and well-educated counties. This area has been a hot spot for growth and continued economic stability. It is a highly competitive area driving high marketing costs for most companies trying to enter the market. It is part of Custom Marketing Solutions' strategy to make sure we start with the fastest ways to generate leads to funding the processes that may take longer to get up and running.
Utah is a fun place to provide marketing services for Clients. There is a highly dense population in a relatively narrow piece of land. This population is also highly educated and tech-savvy. So it is easy to get carried away on your digital marketing. Segmentation is key when marketing in a highly dense location that has what feels like unlimited spend potential. Custom Marketing Solutions takes its time when building a strategy for controlled growth so things do not get out of hand.
Salt Lake City, Utah has been a great place for Custom Marketing Solutions. We have been able to grow our client's work with double-digit growth for 10+ years. We love how this market continues to change and challenge our marketing. Our job is to make sure we stay on top of all of the changing landscapes and make sure we stay ahead of them. Utah brings a very tight community that can sometimes be hard to break into, but we bring a white glove personal approach that has seemed to do the trick.
The ability to continue to serve our community of service providers has been such an honor. We are welcoming a new customer to our group. They are an up-and-coming Electrical company that services the greater Salt Lake City area. We will focus on making their brand much stronger and position their business to focus on the work that they would like to be doing more of. Marketing takes time and a good deal of work. We look forward to driving more business their way and expanding their reach throughout the area.
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