Customer Communication Development and Strategy
The way you communicate with your potential customers and existing customers is vital to your long-term success. Knowing when to reach out to your customers and what you should be saying is key to the success of turning potential customers into customers, and existing customers into long-term customers. Paying for leads is only as good as the process once the leads come in.
Pay Per Click Strategy and Development
Pay Per Click or PPC is another landscape that is ever-changing. As Google continues to change its landscape, so must all companies change their PPC strategy and approach. We work with whatever vendor you are currently using or if you don't have one, we will find the vendor that will fit your needs and manage the success and strategy of that campaign.
Search Engine Optimization Strategy
Many service companies struggle with the concept of Search Engine Optimization or SEO. Traditionally the service industry has done marketing in mediums that are more tangible than SEO. This makes it hard for some of our customers to understand the importance of this piece of the puzzle. SEO will be one of the best investments you can make in your company. Yes, it takes time to start working, but ultimately, it will be one of the largest ROI's.
KPI Development and Strategy
Here at Custom Marketing Solutions, we have worked with many different-sized companies. We have worked with startups, small businesses, Medium sized businesses all the way up to those getting into the large business territory. Each stage of a companies life cycle has different KPI's that need to be measured. KPI's allow you as an owner and us as a Marketing Management company to understand where we are, where we are going, and what changes need to be made to get there.
Lead Generation Strategy and Management
In the Service Industry, there are many different ways to generate leads. Some of the different ways include, Free Listings, Pay Per Lead, Paid Listings, and Shared Leads. Finding the right balance of these leads will lead to steady growth for any service company. Our job is to make sure that we provide the right combination so your internal staff can manage the outcome. We will make sure that you are getting the best ROI possible through each source.
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