We are all looking to see how we can get more out of every single customer we have. We want to make sure you are giving your customers what they need when they need it. Through Email Marketing we can accomplish this. If you have a new customer, we want to make sure they understand all the services you offer and any deals they can be part of. If you have customers that have been with you for a long time, we want to make sure they know we are thinking about them and that we are trying to educate them on what they can do to protect their homes.
Overall, we want to make sure that we are talking to your customers at the right time with the right information. This not only helps your customer, but it also helps your bottom line. It all comes down to what is your Marketing Strategy for your business and what do you want your customers' behavior to be.
In the home service industry, memberships can make or break your year. We want to make sure your customers understand why they need a membership and what it can do for them. Email Marketing allows us to give them the benefits and get the plan in front of them in multiple ways. Everything we do in serving customers should be to make sure your customers are taken care of. This should all be part of your Marketing Strategy. If you implement this into your marketing mix, you will not only increase the number of Memberships sold, you will take better care of your customers.
How many estimates do you leave at customers' homes just hoping that they will call and say yes? Well, my experience says that you get less than 10% actually going through with the sale of your estimate. What if we could increase that by just 5% through Email Marketing. How much money would that put in your pocket? Email marketing is an inexpensive way to stay in contact with your customers and keep your estimate and benefits of going with your company top of mind.
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