Marketing has many different moving parts and the analytics for those parts are crucial for the success of your company. According to Forbes, “Marketing analytics are measurements of marketing efforts and successes and depend on collecting data related to marketing actions and the journey of your buyers. This can include everything from website traffic to Facebook page likes. The ability to collect, aggregate, and calculate this data allows insight into what’s working, what can be improved, and the return on your methods.”

Measuring your marketing efforts can help you reach certain goals, while also making sure the money your spending is receiving a good payoff. According to Digital Neighbor, by tracking the effectiveness of your marketing efforts, you’ll know how the money you’ve allocated has been used and be able to shift funds into more profitable channels.

Every business needs to frequently monitor marketing efforts and check analytical data daily. Looking at the data in real-time is an extremely effective way to see what’s working, what’s not, and how to adjust based on those statistics. By creating goals based on this data, they can be specific, measurable, and attainable. Forbes states, “it’s increasingly important to evaluate and improve your efforts. With new technologies and cost considerations as a factor, you’ll also need to prove results and value. By maintaining a steady analytics process and making decisions based on data, you can both offer measurable results and prove the value of your efforts.”

Custom Marketing Solutions can monitor all marketing aspects, including email, social, Google, PPC, and SEO, and report all findings back to you. Checking these measurements and findings in real-time gives you and our team the ability to work together and adjust vendors and spending based on certain goals. Monitoring your marketing is critical and Custom Marketing Solutions will make sure your marketing doesn’t get lost in the shuffle.