Effective Digital Marketing Strategy

  • Mattie Hunter
  • February 9, 2024
  • 3 min read

In today’s fast-paced digital landscape, home service businesses are increasingly recognizing the importance of effective digital marketing strategies. However, developing and implementing a comprehensive marketing plan requires expertise, resources, and time that may not always be readily available in-house. This is where hiring an external marketing agency that caters to businesses of all sizes and […]

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The marketing landscape has undergone a profound evolution in recent years, reshaping how businesses connect with their audience and promote their brand. Understanding the dynamic nature of today’s marketing and the significance of adaptable marketing strategies is an important first step to reaching your goals. Not only is that important, but the role of social […]

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Establishing a robust online presence is non-negotiable for businesses seeking growth and success in this ever-expanding digital landscape. One powerful tool that stands out is Google Local Services, a game-changer for companies looking to connect with local customers in a meaningful way. 1. Enhanced Local Visibility: Google Local Services is designed to elevate your business’s […]

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In the ever-evolving home service industry, staying ahead of the competition requires embracing innovative marketing approaches. The key to success is effective marketing that not only reaches your target market but also creates brand awareness. Custom Marketing Solutions is revolutionizing marketing strategies in the home service sector by optimizing various marketing channels, employing social media […]

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The Power of Visuals: Designing a Captivating Brand Identity

  • Mattie Hunter
  • September 7, 2023
  • 2 min read

In the dynamic world of marketing, your brand’s visual identity plays a pivotal role in shaping perception, sparking recognition, and ultimately driving customer engagement. It’s not just about what your brand does, but also how it looks and feels. Custom Marketing Solutions understands the immense power of visuals in crafting a captivating brand identity. The […]

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In today’s digital age, where clicks can come easy, the true measure of marketing success lies in its ability to convert those clicks into tangible results. Effective marketing is not just about generating traffic; it’s about guiding potential customers through a journey that culminates in meaningful conversions. Understanding the Conversion Funnel: At the heart of […]

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What is PPC?

  • Mattie Hunter
  • May 15, 2023
  • 2 min read

With regard to digital marketing, one of the acronyms most tossed around is PPC. But what is PPC and how can it help your company? PPC or pay-per-click is advertising digitally. If you are looking to create a bigger digital presence on the internet, you need PPC to get the word out about your company/product. […]

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The Ups and Downs of DIY Marketing

  • Mattie Hunter
  • April 15, 2023
  • 3 min read

When it comes to having a business, you do what you know to keep it running smoothly. Oftentimes, as a business owner, you are forced to wear many hats, whether that be in sales, marketing, or product handling. The smaller your business and staff, the harder it can be to achieve your goals and grow […]

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What is branding and why is it important?

  • Mattie Hunter
  • March 15, 2023
  • 2 min read

The cornerstone of any company’s marketing plan is maintaining its brand. A brand can be a name, term, design, symbol, or other feature that distinguishes your company from others. Branding is the use of these distinguishing features to create a unique identity for your company/product. What Are the Benefits? There are three major benefits of […]

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I don’t use it… Why do I need Social Media?

  • Mattie Hunter
  • February 15, 2023
  • 3 min read

One of the most asked questions we get at Custom Marketing Solutions is, “I don’t use it… Why do I need social media?” Social media may be looked at as a passing fad, but in the overall scheme of your marketing plan, regardless of whether you use it or not, it can help in more […]

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