Did you know blogging is one of the most efficient ways to boost your SEO? SEO, or Search Engine Optimization, are techniques used to help your website rank higher in search engine result pages. According to Blog Hubspot, blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors.

Blogs Can Improve Customers Time on Your Website

Hostgator states, someone who comes to your website from a blog post that shows up in the search results is going to have more reason to stick around for a while and read the whole thing than someone who lands on a page with less text or information. That becomes even more the case with longer, more comprehensive posts. SEO researchers have found that longform blog posts tend to perform better than shorter ones – the average first-page result on Google is nearly 2,000 words long.

Blogging Gives You a Great Way to Use Keywords

Keywords are the words or phrases a customer may type in to search for a service or product you offer. For example, if you are an electrician based in Los Angeles, the keywords people might search are “Los Angeles electrician” or “electrician LA.” Blog articles give you a way to use these keywords naturally. This is a great way to center blog posts around questions and inquiries related to your business. You can also provide more information and answer common questions.

Blogs Help You Connect with Your Audience

According to Hostgator, when your audience reads a post they love, they’re more likely to share it, drive more traffic to it, and come back to your website again to see more of your content. They could book an appointment for the services you provide or sign up for your email list. When you get lots of traffic and repeat visitors, that shows Google that people like your website and raises your authority level in their algorithm. Rarely in business do you have the opportunity to handle a potential customers’ concerns and questions before even speaking with them. By building a blog and answering the questions potential customers are asking, you’re doing just that.

At Custom Marketing Solutions, we can help your company make connections to your customers and boost your SEO through blogging. By taking the time to learn and understand your company and goals, we can work together to build a thriving foundation for your customer satisfaction.