About Us
We Exist for One Reason: To Grow Home Service Businesses
We're not a generalist agency that works with anyone who'll pay. We're a team of marketing specialists who work exclusively with home service companies — and we're obsessed with driving measurable growth for every one of them.
30+
Home Service Clients
2011
Founded
3+ yrs
Average Client Tenure
$15M+
Revenue Generated
Our Story
We Started Where You Are
Custom Marketing Solutions was founded in 2011 with a simple observation: home service businesses were getting terrible marketing. They were paying agencies thousands a month for vague reports, recycled strategies, and campaigns that didn't move the needle.
We set out to do something different. We decided to work exclusively with home service companies — plumbers, HVAC contractors, electricians, cleaning services — and build marketing that was as honest as the tradespeople we serve. That means custom strategies, transparent reporting, and results you can actually see on your bottom line.
Today, we work with over 30 home service companies across the country. Our clients have added trucks, hired technicians, expanded into new markets, and built the kind of businesses they always knew they could — with marketing that finally delivered on its promises.
Why Clients Stay
What Makes Us Different From Every Other Agency
Most agencies promise the world and deliver a PDF. Here's how we actually operate — and why our average client has been with us for over 3 years.
Radical Transparency
Every month you see exactly what we did, what it cost, and what it produced. No vanity metrics, no vague dashboards — just honest numbers tied to your bottom line. If something isn't working, we tell you before you have to ask.
Your Strategy, Not a Template
We don't recycle the same playbook for every client. Your market is different, your competition is different, and your goals are different. We build a strategy around your specific business — because a plumber in Salt Lake City doesn't need the same plan as an HVAC company in Phoenix.
Home Services Is All We Do
We don't work with restaurants, law firms, or e-commerce brands. We work exclusively with home service companies — plumbers, HVAC, electricians, cleaning services, auto shops, and med spas. That specialization means we understand your seasonality, your customers, and your competition better than any generalist agency ever could.
Built for the Long Game
We're not here for a quick win that fades after 3 months. We build marketing systems designed to compound over time — where every blog post, every review, every optimized page builds on the one before it. Our average client has been with us for over 3 years because the results keep growing.
Who We Work With
We're the Right Fit If…
- You run a home service company doing $500K–$10M in annual revenue
- You're ready to invest in marketing that compounds over time
- You want a partner who's accountable for real results — not just activity
- You're tired of agencies who don't understand your industry
- You value transparency and want to see where every dollar goes
- You're looking to add trucks, hire techs, and expand your territory
Ready to Grow Your Business?
Join 30+ home service companies already seeing real, measurable results. Let's build a custom strategy for your business.