Podcast

Behind the Campaign

Your go-to marketing podcast for expert insights, actionable strategies, and behind-the-scenes looks at successful campaigns. Whether you're a business owner, marketer, or entrepreneur — get proven tips and real-world advice from industry experts.

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Latest Episodes

February 17, 2025

Insights from our Ebook – Chapter 1: Know Your Market

Overview of Chapter 1 from "Winning at Local: A Guide to Localized Marketing for the Home Service Industry" written by Chad Westover. A guide for plumbers, HVAC specialists, electricians, and landscapers on dominating local markets.

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February 17, 202543:58

Ranking Factors for Google Local Search (Local SEO)

SEO, especially local SEO, is a dynamic and complex field requiring approaches encompassing on-page optimization, Google Business Profile management, and citation building.

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February 17, 202510:20

Local Service Ads: Optimization Tips

Comprehensive overview of Local Service Ads (LSAs) on Google, focusing on their value for local service businesses and strategies for optimization.

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February 17, 202512:28

Google Business Profile: Expert Optimization Tips

A well-optimized and actively managed Google Business Profile is crucial for local businesses seeking to increase their visibility, attract new customers, and improve their local SEO ranking.

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Download “Winning at Local” — our comprehensive guide to localized marketing for the home service industry.

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