(385) 360-1230
Custom Marketing Solutions
Call

Blog

Marketing Insights for Home Service Pros

Practical strategies, industry analysis, and actionable guides from the team that's helped 30+ home service companies grow. No fluff, no theory — just what works.

Social Media Marketing for Plumbers: How to Build Trust and Generate Referrals in Sandy, UT
Social MediaFeatured

Social Media Marketing for Plumbers: How to Build Trust and Generate Referrals in Sandy, UT

Discover which social platforms work best for plumbing companies in Sandy, UT, what content converts followers into leads, how to respond to reviews professionally, and how to run paid social campaigns that generate real referrals.

March 24, 2026
Read Article
Pay Per Click Advertising for Home Service Companies: Frequently Asked Questions
PPC

Pay Per Click Advertising for Home Service Companies: Frequently Asked Questions

If you're a plumber, HVAC contractor, electrician, or landscaper in South Jordan or the greater Salt Lake Valley, pay per click advertising can put...

March 20, 2026
How PPC Advertising Helps HVAC Contractors Win More Jobs in Draper, UT
PPC

How PPC Advertising Helps HVAC Contractors Win More Jobs in Draper, UT

If you run an HVAC business in Draper, UT, you already know how competitive the market gets when temperatures swing. Homeowners need AC tune-ups in...

March 19, 2026
Email Marketing Tips for South Jordan Local Businesses
Email Marketing

Email Marketing Tips for South Jordan Local Businesses

Email Marketing Tips for South Jordan Local Businesses For home service companies in South Jordan, email marketing for local businesses is one of the...

March 18, 2026
SEO Services for Home Service Companies in South Jordan: Frequently Asked Questions
SEO

SEO Services for Home Service Companies in South Jordan: Frequently Asked Questions

If you run a plumbing, HVAC, electrical, or landscaping company in South Jordan, you already know that most new customers start their search on...

March 17, 2026
Local SEO Strategies for Home Service Companies in South Jordan, UT
SEO

Local SEO Strategies for Home Service Companies in South Jordan, UT

If you run a plumbing, HVAC, electrical, or landscaping company in South Jordan, Utah, your next customer is almost certainly searching for you on...

March 16, 2026
Content Marketing Strategy for South Jordan Service Businesses
Marketing

Content Marketing Strategy for South Jordan Service Businesses

Content Marketing Strategy for South Jordan Service Businesses Most home service companies in South Jordan rely on word of mouth and paid ads to...

March 13, 2026
Google Ads for Home Service Companies: A South Jordan Guide
PPC

Google Ads for Home Service Companies: A South Jordan Guide

Google Ads for Home Service Companies: A South Jordan Guide When a South Jordan homeowner has a burst pipe or a broken furnace, they turn to Google....

March 7, 2026
Social Media Marketing for Home Service Companies in South Jordan
Social Media

Social Media Marketing for Home Service Companies in South Jordan

Social Media Marketing for Home Service Companies in South Jordan If you run a home service company in South Jordan, Utah, you already know that word...

March 2, 2026
Google Business Profile Optimization for South Jordan Businesses
SEO

Google Business Profile Optimization for South Jordan Businesses

Google Business Profile Optimization for South Jordan Businesses Your Google Business Profile is one of the most powerful free marketing tools...

February 18, 2026
Website Design Tips for Home Service Companies
Marketing

Website Design Tips for Home Service Companies

Website Design Tips for Home Service Companies Your website is often the first impression a potential customer has of your home service business. A...

February 13, 2026
How to Get More Online Reviews for Your South Jordan Business
Marketing

How to Get More Online Reviews for Your South Jordan Business

How to Get More Online Reviews for Your South Jordan Business Online reviews can make or break a local business in South Jordan, Utah. When potential...

February 7, 2026
Why Local SEO Matters for Home Service Companies in South Jordan
SEO

Why Local SEO Matters for Home Service Companies in South Jordan

Why Local SEO Matters for Home Service Companies in South Jordan If you run a home service business in South Jordan, Utah, your customers are...

February 2, 2026
Effective Digital Marketing Strategy
Marketing

Effective Digital Marketing Strategy

In today's fast-paced digital landscape, home service businesses are increasingly recognizing the importance of effective digital marketing...

February 9, 2024
Mastering Modern Marketing: Strategies for Success in a Dynamic Digital World
Marketing

Mastering Modern Marketing: Strategies for Success in a Dynamic Digital World

The marketing landscape has undergone a profound evolution in recent years, reshaping how businesses connect with their audience and promote their...

December 11, 2023
Maximizing Visibility and Trust: The Role of Google Local Services for Your Business
Marketing

Maximizing Visibility and Trust: The Role of Google Local Services for Your Business

Establishing a robust online presence is non-negotiable for businesses seeking growth and success in this ever-expanding digital landscape. One...

November 15, 2023
Staying Ahead in the Home Service Industry: Innovative Marketing Approaches
Marketing

Staying Ahead in the Home Service Industry: Innovative Marketing Approaches

In the ever-evolving home service industry, staying ahead of the competition requires embracing innovative marketing approaches. The key to success...

October 13, 2023
The Power of Visuals: Designing a Captivating Brand Identity
Design

The Power of Visuals: Designing a Captivating Brand Identity

In the dynamic world of marketing, your brand's visual identity plays a pivotal role in shaping perception, sparking recognition, and ultimately...

September 7, 2023
From Clicks to Conversions: Unleashing the Power of Effective Marketing
Marketing

From Clicks to Conversions: Unleashing the Power of Effective Marketing

In today's digital age, where clicks can come easy, the true measure of marketing success lies in its ability to convert those clicks into tangible...

August 14, 2023
One Size Doesn’t Fit All: Why Custom Marketing is Essential for Your Business
Marketing

One Size Doesn’t Fit All: Why Custom Marketing is Essential for Your Business

Standing out from the crowd is more important than ever in today’s current competitive business landscape. One size fits all marketing isn’t the most...

July 20, 2023
What is PPC?
Marketing

What is PPC?

With regard to digital marketing, one of the acronyms most tossed around is PPC. But what is PPC and how can it help your company? PPC or...

May 15, 2023
The Ups and Downs of DIY Marketing
Marketing

The Ups and Downs of DIY Marketing

When it comes to having a business, you do what you know to keep it running smoothly. Oftentimes, as a business owner, you are forced to wear many...

April 15, 2023
What is branding and why is it important?
Marketing

What is branding and why is it important?

The cornerstone of any company’s marketing plan is maintaining its brand. A brand can be a name, term, design, symbol, or other feature that...

March 15, 2023
I don't use it... Why do I need Social Media?
Marketing

I don't use it... Why do I need Social Media?

One of the most asked questions we get at Custom Marketing Solutions is, “I don’t use it… Why do I need social media?” Social media may be looked at...

February 15, 2023
We’re Your Home Service Marketing Experts
Marketing

We’re Your Home Service Marketing Experts

Custom Marketing Solutions has been helping businesses in the home service industry for more than a decade by providing customized marketing plans...

January 19, 2023
Bot or Real Person Chat?
Marketing

Bot or Real Person Chat?

In this fast-paced, digital world, customers appreciate a fast response to questions they may have. Answering questions immediately is one of the...

October 18, 2022
To Blog Or Not To Blog
Marketing

To Blog Or Not To Blog

Did you know blogging is one of the most efficient ways to boost your SEO? SEO, or Search Engine Optimization, are techniques used to help your...

September 7, 2022
Lead Generation: Quality or Quantity?
Marketing

Lead Generation: Quality or Quantity?

Lead generation is an important benchmark marketing companies use to monitor success or failure in their marketing efforts. Lead quantity can...

August 10, 2022
Do You Need Email Marketing?
Email Marketing

Do You Need Email Marketing?

Email Marketing is Crucial for Your Business. Here are 5 Reasons Why: Marketing is an ever-changing force and having daily connections with your...

July 8, 2022
Having Someone Monitor Your Marketing Vendors is Important: Here’s Why
Marketing

Having Someone Monitor Your Marketing Vendors is Important: Here’s Why

Marketing has many different moving parts and the analytics for those parts are crucial for the success of your company. According to Forbes,...

June 3, 2022
Top 3 Benefits of Local SEO Work for Your Business
Marketing

Top 3 Benefits of Local SEO Work for Your Business

As a local business owner, investing time into your Google presence is an essential practice to help boost your business and obtain local leads. When...

May 19, 2022
Can Instagram truly be a Valid Marketing Tool
Marketing

Can Instagram truly be a Valid Marketing Tool

Instagram as a Valid Marketing Tool Here is a horrible joke: as I was preparing to write this article about Instagram, I was told to use my best...

April 19, 2022
How Often Should You Evaluate Your Marketing Strategy?
Marketing

How Often Should You Evaluate Your Marketing Strategy?

We get asked all the time, "how often should I review and change my marketing strategy"? We wish we could stay that there was a single approach to...

March 15, 2022
Using Mixed Media Content
Marketing

Using Mixed Media Content

Using great mixed media content is a “must-have” for websites. Not only does having fantastic content help make your brand or product more...

February 15, 2022
Marketing Driven By Analytics
Marketing

Marketing Driven By Analytics

Have you ever asked yourself, why do I need someone watching all my marketing efforts? Doesn't each marketing vendor I use monitor that and report to...

January 16, 2022

Ready to Grow Your Business?

Join 30+ home service companies already seeing real, measurable results. Let's build a custom strategy for your business.

Get a Free DemoSee Case Studies