Revamped PPC campaigns
Targeting was tightened and wasteful spend on underperforming keywords was limited.
Verified HVAC case study
A new HVAC division generated $811K+ in tracked revenue.
How focused PPC and Local Service Ad management created traction for a service line starting from zero.
Verified metricsAnonymized clientCMS takeover: May 2023
The constraint
A new division had no meaningful lead momentum.
A plumbing company added HVAC services early in 2023 and was struggling to generate leads or grow the new division. CMS took over PPC and Local Service Ads in May 2023.
The intervention
Change the decisions behind the channels.
Local Service Ad management
The LSA account was actively managed alongside a review-generation strategy designed to improve position.
The verified outcome
Results, broken down.
$624K+
PPC revenue
$187K+
Local Service Ad revenue
$811K+
Total tracked revenue
The values above match the metrics documented on this case-study route. Client identity remains anonymized.
What the record demonstrates
The strategic lessons behind the numbers.
A new division needs its own demand system
Adding HVAC to an established plumbing company did not automatically create HVAC demand. The service line needed its own targeting, budget decisions, lead handling, and measurement. Treating the division as a separate growth problem made its lack of traction visible and actionable.
PPC and LSAs play different roles
The documented result separates more than $624K from paid search and $187K from Local Service Ads. Managing both channels together created broader coverage while keeping their economics visible. The split also prevents a blended total from hiding which source produced the tracked revenue.
Review activity supports local acquisition
Local Service Ad management was paired with review generation because visibility and homeowner trust influence the same decision. The approach connected campaign management with the reputation signals prospects see before calling, instead of treating reviews as a disconnected brand exercise.
The next signal is yours