Revamped PPC campaigns
Search campaigns were rebuilt to drive more calls and reduce inefficient acquisition spend.
Verified plumbing case study
$1.25M+ in tracked revenue from a rebuilt channel strategy.
How an underperforming mix of PPC, SEO, and email became a measurable revenue system.
Verified metricsAnonymized clientCMS takeover: August 2023
The constraint
Major-agency campaigns were barely breaking even.
The plumbing company was struggling to grow revenue from Google Ads, search engine optimization, and email marketing. CMS took over the campaigns in August 2023 and rebuilt the decisions behind all three channels.
The intervention
Change the decisions behind the channels.
Local SEO content strategy
Locally focused content was used to improve priority keyword rankings and organic visibility.
Email win-back campaigns
Past customers were re-engaged with targeted campaigns designed to recover dormant demand.
The verified outcome
Results, broken down.
$847K+
PPC revenue
$312K+
SEO revenue
$94K+
Email revenue
$1.25M+
Total revenue growth
The values above match the metrics documented on this case-study route. Client identity remains anonymized.
What the record demonstrates
The strategic lessons behind the numbers.
Channels need distinct jobs
Paid search, organic search, and email were not treated as interchangeable lead sources. PPC was rebuilt around immediate demand, local SEO developed durable visibility, and email reactivated people who already knew the company. The documented totals preserve that channel-level distinction.
Attribution changes the conversation
The useful result is not one blended marketing number. The record separates more than $847K from PPC, $312K from SEO, and $94K from email. That breakdown gives an operator a clearer basis for budget reviews than impressions, clicks, or rankings viewed by themselves.
A takeover should change decisions
CMS did more than inherit the same campaign structure. The work began by rebuilding targeting, local content priorities, and win-back logic. That matters because an underperforming account rarely improves through isolated creative swaps when the channel strategy and measurement model remain unchanged.
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