SEO-preserving migration
URL, metadata, content, internal-link, canonical, and indexation decisions protected the relevance earned by the prior site.
Towers Plumbing · Website, SEO, AEO & GEO
A site launch turned into stronger organic demand.
How a conversion-first modern site and ongoing search strategy strengthened visibility, traffic, bookings, completed work, and organic-attributed revenue.
Source-documented metricsNamed client: Towers PlumbingMarch 1–27 vs. July 1–27, 2026
+58%
Organic sessions
132 to 208
+127%
Top-3 ranking keywords
286 to 650
+382%
Organic-attributed revenue
$4,906 to $23,655
What CMS built
The result starts with the right system.
Following the April 2026 custom-domain cutover, matched 27-day windows showed stronger organic sessions, high-value ranking visibility, and downstream ServiceTitan outcomes. The new site was built to preserve existing relevance while improving speed, mobile usability, service clarity, and the path to a call or booking.
The constraint
The launch had to improve the platform without erasing existing equity.
Towers already had an established service brand and a ranking footprint across roughly 2,200 tracked keywords. CMS had to protect that discoverability through the cutover while creating clearer service architecture and stronger conversion paths for Salt Lake City-area homeowners.
The intervention
Build the handoffs, then measure the outcome.
Conversion-first experience
Fast delivery, mobile-first layouts, scannable service paths, and prominent calls to action reduced friction.
Local service architecture
Service and market context connected emergency plumbing, water-heater, filtration, and local-intent searches to relevant pages.
AEO and GEO readiness
Direct answers, structured service content, entity consistency, FAQs, and schema created better retrieval evidence.
The measured outcome
Context stays attached to every number.
The comparison below mirrors the source study and keeps its measurement window visible.
| Metric | March 1–27 | July 1–27 | Change |
|---|---|---|---|
| GA4 organic sessions | 132 | 208 | +58% |
| Top-3 ranking keywords | 286 | 650 | +127% |
| Top-10 ranking keywords | 575 | 769 | +34% |
| ServiceTitan organic bookings | 9 | 19 | +111% |
| Organic completed jobs | 8 | 18 | +125% |
| Organic-attributed revenue | $4,906 | $23,655 | +382% |
What it means
The strongest movement appeared in high-value search positions and downstream demand: organic bookings more than doubled, completed jobs rose from 8 to 18, and organic-attributed completed revenue increased by $18,749 in the matched window.
Methodology & data notes
Matched 27-day windows compare March 1–27 with July 1–27, 2026; the custom-domain cutover occurred in April. Organic sessions come from GA4. Keyword counts use the tracked visibility set. ServiceTitan outcomes are filtered to the Towers business unit and campaigns categorized as SEO/organic. Search Console clicks and impressions are excluded from headline comparisons because current reporting has known accuracy issues. Seasonality and other active marketing efforts can also contribute.
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