Capture urgent demand
Paid search and local demand campaigns create immediate opportunity and are evaluated on their own lead-generation return line.
Valley Plumbing · Integrated revenue growth
From marketing activity to a $1.09M month.
How an integrated acquisition, conversion, retention, and measurement system connects channel activity to completed jobs and revenue.
Source-documented metricsNamed client: Valley PlumbingJune 2026 revenue scorecard
$1.09M
June completed-job revenue
+36.3% year over year
2.64x
Paid lead-generation ROAS
June 2026; not blended
$167K
Organic-attributed revenue
+38.8% month over month
What CMS built
The result starts with the right system.
Valley recorded $1,088,071 in June completed-job revenue, 36.3% above June 2025. CMS evaluates that result as a multi-channel operating system: paid demand, compounding organic discovery, conversion and call handling, and lifecycle infrastructure, without assigning every dollar to one tactic.
The constraint
A channel dashboard is not a revenue system.
Each handoff matters: demand must be answered, booked, completed, and ultimately turned into a customer relationship worth keeping. The scorecard therefore separates paid, organic, repeat-customer, and total business outcomes instead of blending them into one agency-credit number.
The intervention
Build the handoffs, then measure the outcome.
Build durable discovery
The Astro rebuild, local SEO, AEO, GEO, and conversion strategy support demand that does not carry paid-media cost.
Protect the opportunity
Fast answer rates and CRM-connected follow-up reduce the amount of acquired demand lost after the first touch.
Measure the business outcome
ServiceTitan provides the completed-job and revenue scorecard used to decide what should scale next.
The measured outcome
Context stays attached to every number.
The comparison below mirrors the source study and keeps its measurement window visible.
| Metric | Comparison | June 2026 | Change |
|---|---|---|---|
| Completed-job revenue | $798,048 in Jun. 2025 | $1,088,071 | +36.3% YoY |
| Measured leads | 514 in May | 556 | +8.2% MoM |
| Organic-attributed revenue | $120K in May | $167K | +38.8% MoM |
| Answer rate | June demand | 98.9% | Measured |
| Repeat-customer revenue | $1.09M total | $679K | 62.5% share |
What it means
The result is a clearer decision system: paid creates speed, organic builds durable demand, follow-up protects conversion opportunities, and ServiceTitan keeps the conversation grounded in completed work and revenue.
Methodology & data notes
June revenue and funnel metrics come from the ServiceTitan full-funnel report, with matched June 2025 year-over-year context and April–June 2026 channel context. Paid ROAS is lead-generation ROAS, not blended business ROAS. Organic revenue follows ServiceTitan's organic channel classification. Open-estimate, winback, and membership-upgrade workflows were staged or in progress and are not credited with revenue. Seasonality, operations, and other active efforts can contribute.
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