Preserve search equity
Optimized metadata was retained across 188 ranking URLs and proven editorial content across 171 ranking pages, supported by redirects and canonical cleanup.
Valley Plumbing · Website, SEO, AEO & GEO
An established organic leader gained a faster growth platform.
How CMS protected Valley Plumbing's search equity while building a faster, conversion-first Astro site for traditional and emerging search experiences.
Source-documented metricsNamed client: Valley PlumbingMay 1–27 vs. July 1–27, 2026
+65%
Organic sessions
548 to 906
+23%
Top-10 ranking queries
2,711 to 3,337
+122%
Organic-attributed revenue
$97,274 to $215,615
What CMS built
The result starts with the right system.
Valley entered the project with years of brand authority and hundreds of ranking pages. CMS preserved that equity while modernizing the technical foundation, clarifying the service and location architecture, and shortening the path from organic discovery to a call, chat, or appointment request.
The constraint
Modernize hundreds of pages without losing what already worked.
A redesign could not sacrifice the URLs, titles, content, internal links, and local signals Google already associated with Valley's plumbing, HVAC, excavation, and service-area pages. The migration needed to protect relevance and still deliver a materially better customer experience.
The intervention
Build the handoffs, then measure the outcome.
Clarify the architecture
Service, city, FAQ, schema, and internal-link improvements connected homeowner needs to the right pages.
Structure answer evidence
Direct answers, entity consistency, FAQs, and LocalBusiness and service schema made the site easier for answer systems to interpret.
Remove conversion friction
Static Astro delivery, optimized media, mobile-first layouts, booking calls to action, live chat, and lead forms made action easier.
The measured outcome
Context stays attached to every number.
The comparison below mirrors the source study and keeps its measurement window visible.
| Metric | May 1–27 | July 1–27 | Change |
|---|---|---|---|
| GA4 organic sessions | 548 | 906 | +65% |
| Search Console clicks | 383 | 514 | +34% |
| Top-10 ranking queries | 2,711 | 3,337 | +23% |
| ServiceTitan organic bookings | 163 | 233 | +43% |
| ServiceTitan organic sold jobs | 80 | 117 | +46% |
| Organic-attributed revenue | $97,274 | $215,615 | +122% |
What it means
The matched post-launch view shows stronger visibility translating into more opportunities to book work. CMS gave Valley's established authority a faster, more structured platform designed to make that demand easier to find and easier to convert.
Methodology & data notes
May 1–27 and July 1–27, 2026 are matched 27-day windows. Rankings are Search Console query-level results, not a fixed third-party rank-tracker list. Organic bookings, sold jobs, and revenue use ServiceTitan channel classifications; organic-attributed revenue is not a GA4 revenue metric. Seasonality and other active efforts may also contribute.
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