Growth systems for home service leaders
(385) 360-1230
Pest Control marketing
Capture the infestation, then convert it into a recurring plan.
No obligation, and no contract required to get it.
How your trade actually runs
One-off treatments pay once and cost a full drive. Recurring plans are what make a route profitable, and they are almost never what the marketing actually sells.
Where we start
We do not sell all eight services to everybody. These are the ones that pay first in this trade, the rest come later, if they earn a place.
Still got questions?
Home service owners talking about what changed after the marketing started answering for itself. No script, no actors, the people who hired us.
See verified client resultsWhat you get
A single treatment is a transaction. A recurring plan is a business. We build the visibility that captures urgent infestations and the follow-up that converts them into quarterly contracts you keep for years.
What it is costing you
People search by pest, not by service
Nobody types pest control company. They type bed bugs, wasp nest, or termites. A single services page competes properly for none of those.
Item 1Urgency is high and loyalty is low
An infestation is an emergency and the customer calls whoever answers. Without a plan attached, they are gone the moment the problem is solved.
Item 2Recurring revenue is the whole game
One-off treatments make routing expensive and revenue unpredictable. Quarterly plans fix both, and they get sold at the follow-up rather than on the first call.
Item 3
What you get
Every channel links through to exactly how it works, the same page any other client of ours reads before they sign.
See what it costsWhat we fix
Not a generic marketing checklist with your trade pasted on top. These are the constraints that actually cap growth in this business.
Homeowners never search for a pest control company. They search for bed bugs, wasp nests, termites, or mice in the attic. Each one carries a different urgency and a different job value. We build a dedicated page for every pest and treatment you want more of, so you rank at the exact moment somebody has that specific problem.
An infestation is an emergency, and emergency customers disappear the moment the problem is gone. We build the follow-up sequences and plan offers that convert a one-time treatment into a quarterly agreement, the revenue that makes routes dense, cash flow predictable, and the business genuinely worth something.
Termite swarms, wasp season, and rodent migration all arrive at different points in the year and drive completely different searches. We build seasonal campaigns that ramp ahead of each one, instead of running a single generic message that is never quite relevant to what people are searching for right now.
When the money is
Termite swarms, wasp season, rodents moving indoors, each is a different search at a different point in the year. One generic campaign across all of it means being visible for none of them at the moment demand actually arrives.
Rodents moving indoors. Quieter overall, and the best window for plan renewals.
Termite swarms and ant activity, the busiest acquisition window of the year.
Wasps, mosquitoes, and general activity at its highest.
Overwintering pests and rodent exclusion work.
A general pattern for this trade, not measured client data. Your market will have its own shape, and we build against that rather than against this.
Free pest control marketing analysis
We will show you the pest and treatment searches happening across your service area, who is ranking for them, and where the recurring plan revenue is going.
Our promise to you
“Handing your marketing to someone else means handing over the budget that keeps your crews busy. We don’t take that lightly.
So here’s what we commit to: you will always be able to see where your money went and what it produced, not buried in a report at the end of the quarter, but any day you want to look. We’ll tell you what isn’t working before you have to ask. And we’d rather turn down a fit that isn’t right than take money we can’t grow.
Thank you for trusting us with it.”
, Boston Douglas & Chad Westover
In their words
“CMS is a great partner and has enabled us to take our advertising to a whole new level. We now have a better understanding of all our efforts and are fortunate to have a very talented group of people at CMS who have our back at all times. We highly recommend their service and expertise to anyone seeking to take their marketing to new heights!”
Cody Wilcox
Google Review
“Charlie and Becky, and the team at Custom Marketing Solutions have elevated our marketing strategy to new heights. The CMS strategy allows us to track where our advertising dollars are being spent, which allows us to manage our marketing budget efficiency. They helped consolidate our websites into one location, and they dispute Local Service Ad calls that are irrelevant. The team is very professional, knowledgeable, and great to work with.”
David Tebbs
Google Review
Set up a brief intro call
We will look at your market before the call, so it is a conversation about your actual position rather than a generic pitch.
Or call (385) 360-1230Loading times
No contract, no obligation, no pitch deck.
Or call (385) 360-1230Documented results
We have not published a pest control case study yet, so we are not going to imply otherwise. Here is what we have actually measured.
$1.25M+
tracked revenue
$811K+
tracked revenue
15+
closed leads per month
“CMS is a great partner and has enabled us to take our advertising to a whole new level. We now have a better understanding of all our efforts and are fortunate to have a very talented group of people at CMS who have our back at all times. We highly recommend their service and expertise to anyone seeking to take their marketing to new heights!”
The honest comparison
One-off treatments pay once. Recurring plans are the whole business, and most pest marketing never mentions them.
Recurring plans
Custom Marketing Solutions
Marketed as the core product, because that is where the value sits
Seasonal swarms
Custom Marketing Solutions
Spend moved ahead of the pest calendar, not after the calls spike
Pest-specific demand
Custom Marketing Solutions
Separate pages for the pests people actually search by name
Route density
Custom Marketing Solutions
Targeting shaped around the areas you can service profitably
Review velocity
Custom Marketing Solutions
Prompted after service and treated as a ranking input
Reporting
Custom Marketing Solutions
Plan signups traced to the channel that produced them
| RecommendedCustom Marketing Solutions | A generalist agency | Handling it in-house | |
|---|---|---|---|
| Recurring plans | Marketed as the core product, because that is where the value sits | Treated as an upsell after the fact | Offered at the door, never advertised |
| Seasonal swarms | Spend moved ahead of the pest calendar, not after the calls spike | Flat budget all year | Reactive, once the phones are already ringing |
| Pest-specific demand | Separate pages for the pests people actually search by name | One pest control services page | A list of pests on the homepage |
| Route density | Targeting shaped around the areas you can service profitably | Whole-metro targeting regardless of drive time | Anywhere that calls |
| Review velocity | Prompted after service and treated as a ranking input | Reported, not worked | Occasional and uneven |
| Reporting | Plan signups traced to the channel that produced them | Leads and clicks | Route sheets and gut feel |
Thirty minutes. We will tell you what pest control marketing should actually cost you.
For the ones you actually treat and want more of, yes. Termites, bed bugs, and rodents are separate searches with different urgency and different job values. One combined page ranks properly for none of them.
Mostly at the follow-up rather than on the first call. The customer whose problem you just solved is the easiest plan sale you will ever make, and it usually needs an automated prompt because nobody remembers to ask.
Very. Most urgent pest searches show a map pack first and the call comes straight off the listing. If your profile is thin you are invisible at the exact moment somebody needs you.
Not a published case study. Our documented results are in plumbing, HVAC, and landscaping, and we would rather point you at those than dress up something we have not measured.
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