Marketing Analysis
Know Exactly Where You Stand — Before You Spend a Dollar
Your competitors are already marketing online. We'll show you exactly what they're doing, where they're winning, and how to overtake them — all before you commit to a single campaign.
Competitive Intelligence That Drives Strategy
We don't just glance at your competitors — we reverse-engineer their entire digital presence. You'll see exactly which keywords they rank for, how much they're spending on ads, where their reviews come from, and what content drives their traffic. This isn't a generic report — it's the strategic intelligence that shapes every decision we make for your business.
- Side-by-side ranking comparison for your top 5 local competitors
- Ad spend estimates and impression share analysis
- Review velocity and source breakdown for competing businesses
- Content gap analysis showing topics your competitors cover that you don't
Keyword & Market Opportunity Mapping
Every home service market has hidden pockets of demand. We map out thousands of keywords your customers actually use — organized by search intent, monthly volume, and how hard they are to win. The result is a clear roadmap showing where the fastest growth opportunities are in your specific service area.
- Full keyword universe mapped by service type and location
- Intent classification: emergency vs. research vs. ready-to-book
- Difficulty scoring so you know which battles to fight first
- Revenue potential estimates based on conversion benchmarks
Technical Website Audit
Your website might look great but still be invisible to Google. We audit every technical factor that affects your rankings — page speed, mobile experience, crawl errors, broken links, schema markup, and indexing issues. You get a prioritized list of fixes ranked by impact, so we tackle the highest-ROI improvements first.
- Core Web Vitals analysis (LCP, CLS, INP) with specific fix recommendations
- Mobile usability audit across all device types
- Crawlability review: indexing status, sitemap health, robots.txt
- On-page SEO scoring for every service and location page
What's Included in Marketing Analysis
Everything you need, nothing you don't.
“CMS showed us things about our competitors we never knew. Within the first week, we had a clear picture of exactly where we needed to focus — and within 6 months, we were outranking companies that had been ahead of us for years.”
— Plumbing Company Owner
Salt Lake City, UT
Ready to Grow Your Business?
Join 30+ home service companies already seeing real, measurable results. Let's build a custom strategy for your business.