Pay Per Click Advertising
Show Up at the Top of Google — Starting Today
SEO takes time. PPC puts you at the top of Google right now. We build and manage Google Ads and Local Service Ads campaigns that target customers who are actively searching for the services you offer — and ready to book.
Campaigns Built Around Your Highest-Value Services
Not all services are worth the same ad spend. We structure your campaigns around the jobs that generate the most revenue for your business — water heater replacements, full system installs, panel upgrades — with tightly themed ad groups, precise match types, and compelling ad copy that drives action.
- Campaign structure organized by service type and location
- Ad copy tested and optimized for click-through and conversion
- Bid strategies aligned with the actual value of each service type
- Dayparting and scheduling to match when customers actually search
Landing Pages That Turn Clicks Into Customers
Sending paid traffic to your homepage is like throwing money away. We build dedicated landing pages for each service and location — designed with one goal: get the phone to ring. Click-to-call buttons, trust signals, service descriptions, and clear CTAs that convert at 2-4x the industry average.
- Dedicated landing pages for each campaign and service type
- Click-to-call buttons prominently placed above the fold
- Social proof: reviews, certifications, and trust badges
- A/B testing to continuously improve conversion rates
Continuous Optimization — Not Set-and-Forget
We review your campaigns weekly — adjusting bids, pausing underperforming keywords, testing new ad variations, and scaling what's working. Your cost-per-lead gets better every month because we're constantly learning what converts in your specific market.
- Weekly bid adjustments based on performance data
- Negative keyword management to eliminate wasted clicks
- Search term analysis to discover new high-intent queries
- Monthly reporting with cost-per-lead and ROI by service type
What's Included in Pay Per Click Advertising
Everything you need, nothing you don't.
“Our previous agency was spending $4K/month on ads and we had no idea what we were getting. CMS restructured everything, built real landing pages, and within 3 months our cost-per-lead dropped by 40% while lead volume doubled.”
— HVAC Company Owner
Tucson, AZ
FAQ
Common Questions About Pay Per Click Advertising
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