Growth systems for home service leaders
(385) 360-1230
Electrical marketing
Found for the outage at midnight and the panel upgrade next month.
No obligation, and no contract required to get it.
How your trade actually runs
Electrical work is capped by how many licensed hours you can put in front of customers. That makes job selection, not lead count, the lever that actually moves the business.
Where we start
We do not sell all eight services to everybody. These are the ones that pay first in this trade, the rest come later, if they earn a place.
Still got questions?
Home service owners talking about what changed after the marketing started answering for itself. No script, no actors, the people who hired us.
See verified client resultsWhat you get
Emergency calls keep the lights on. Panel upgrades, EV chargers, and rewires are what grow the business. We build the visibility for both, so the schedule fills with work that is actually worth doing.
What it is costing you
You pay for leads you never worked
Local Service Ads charge for irrelevant and duplicate calls unless somebody disputes them. Most electricians never file, and it adds up quietly all year.
Item 1The high-ticket work goes elsewhere
EV chargers and service upgrades get researched before anyone picks up the phone. With no page answering those questions, you are not in the consideration set.
Item 2A handyman is quoting your job
Your license is a real advantage and it is invisible on a search result. Unstated, it cannot separate you from somebody cheaper.
Item 3
What we fix
Not a generic marketing checklist with your trade pasted on top. These are the constraints that actually cap growth in this business.
Panel upgrades, EV charger installations, whole-home rewires, these are the high-ticket services that grow your business. We create dedicated, SEO-optimized pages for every service you offer and target the specific keywords homeowners use when they're ready to hire, not just browsing.
When the power goes out, customers grab their phone and call the first electrician they find. We make sure that's you, through Google LSA and Search Ads for emergency keywords. For planned projects, we build organic content that ranks for 'EV charger installation,' 'lighting remodel,' and 'electrical inspection' in your market.
Homeowners need to trust the electrician they let into their home. We build your digital credibility by showcasing your licenses, certifications, and insurance prominently, generating a consistent flow of verified reviews, and creating content that positions you as the local authority in electrical work.
What you get
Every channel links through to exactly how it works, the same page any other client of ours reads before they sign.
See what it costsWhen the money is
Outage calls follow storms and cold snaps, which makes them unpredictable. Panel upgrades, EV chargers, and remodel wiring run on a steadier curve, and they are worth considerably more per job.
Load failures, outages, and heating-related electrical faults.
Remodel and renovation wiring as projects start.
Air conditioning load, panel upgrades, and outdoor installs.
Pre-winter inspections and planned upgrade work.
A general pattern for this trade, not measured client data. Your market will have its own shape, and we build against that rather than against this.
Free electrical marketing analysis
We will review your Local Service Ads, your disputes, and which high-value searches you are missing in your area.
Our promise to you
“Handing your marketing to someone else means handing over the budget that keeps your crews busy. We don’t take that lightly.
So here’s what we commit to: you will always be able to see where your money went and what it produced, not buried in a report at the end of the quarter, but any day you want to look. We’ll tell you what isn’t working before you have to ask. And we’d rather turn down a fit that isn’t right than take money we can’t grow.
Thank you for trusting us with it.”
, Boston Douglas & Chad Westover
In their words
“CMS is a great partner and has enabled us to take our advertising to a whole new level. We now have a better understanding of all our efforts and are fortunate to have a very talented group of people at CMS who have our back at all times. We highly recommend their service and expertise to anyone seeking to take their marketing to new heights!”
Cody Wilcox
Google Review
“Charlie and Becky, and the team at Custom Marketing Solutions have elevated our marketing strategy to new heights. The CMS strategy allows us to track where our advertising dollars are being spent, which allows us to manage our marketing budget efficiency. They helped consolidate our websites into one location, and they dispute Local Service Ad calls that are irrelevant. The team is very professional, knowledgeable, and great to work with.”
David Tebbs
Google Review
Set up a brief intro call
We will look at your market before the call, so it is a conversation about your actual position rather than a generic pitch.
Or call (385) 360-1230Loading times
No contract, no obligation, no pitch deck.
Or call (385) 360-1230Documented results
We have not published a electrical case study yet, so we are not going to imply otherwise. Here is what we have actually measured.
$1.25M+
tracked revenue
$811K+
tracked revenue
15+
closed leads per month
“CMS is a great partner and has enabled us to take our advertising to a whole new level. We now have a better understanding of all our efforts and are fortunate to have a very talented group of people at CMS who have our back at all times. We highly recommend their service and expertise to anyone seeking to take their marketing to new heights!”
The honest comparison
Electrical demand splits into emergencies and planned upgrades. Marketing one the way you market the other wastes both.
Emergency versus project work
Custom Marketing Solutions
Separate intent, separate pages, separate campaigns
Panel and EV upgrades
Custom Marketing Solutions
Built as their own demand, because the margin justifies it
Commercial versus residential
Custom Marketing Solutions
Split, because the buyer and the sales cycle share nothing
Licensing and trust signals
Custom Marketing Solutions
Surfaced where they influence the decision
Review velocity
Custom Marketing Solutions
Prompted after the job and treated as a ranking input
Reporting
Custom Marketing Solutions
Booked work attributed back to the channel that produced it
| RecommendedCustom Marketing Solutions | A generalist agency | Handling it in-house | |
|---|---|---|---|
| Emergency versus project work | Separate intent, separate pages, separate campaigns | One electrician campaign for every job type | A single services page covering all of it |
| Panel and EV upgrades | Built as their own demand, because the margin justifies it | Buried in a bullet list | Mentioned if a customer asks |
| Commercial versus residential | Split, because the buyer and the sales cycle share nothing | Blended into one message | Whichever the phone brings |
| Licensing and trust signals | Surfaced where they influence the decision | Listed in the footer | Assumed to be obvious |
| Review velocity | Prompted after the job and treated as a ranking input | Reported on, not worked | Occasional, and unevenly distributed |
| Reporting | Booked work attributed back to the channel that produced it | Clicks and form fills | A busy week, or a quiet one |
Thirty minutes. We will tell you what electrical marketing should actually cost you.
Usually yes, they sit above everything else and charge per lead rather than per click. They are only worth it if someone is disputing the irrelevant and duplicate calls, which is where most of the wasted spend goes.
Dedicated pages for each, targeting how people actually search for them. These are researched purchases, the customer reads before they call, so the page has to answer the questions an outage page never needs to.
It matters to the customer deciding between you and someone cheaper, and it matters to Google as a trust signal. It costs nothing to display and it removes an objection before it is raised.
Being booked is not the same as being booked with the right work. Most electricians full on service calls have room to shift the mix toward higher-margin planned jobs, that is a marketing problem, not a capacity one.
From the team
Typical marketing budgets, cost by channel (SEO, PPC, website, social), and how Utah home service contractors can maximize ROI in 2026.
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