Growth systems for home service leaders
(385) 360-1230
Restoration marketing
Answer first at 2am, and stay busy between the events.
No obligation, and no contract required to get it.
How your trade actually runs
Restoration is not chosen carefully. It is chosen fast, usually at night, often by someone standing in water, and typically by whoever answered and arrived first.
Where we start
We do not sell all eight services to everybody. These are the ones that pay first in this trade, the rest come later, if they earn a place.
Still got questions?
Home service owners talking about what changed after the marketing started answering for itself. No script, no actors, the people who hired us.
See verified client resultsWhat you get
Water spreads by the hour, and the first company to pick up gets the job. We make sure that is you around the clock, then build the credibility that keeps adjusters and property managers sending work between events.
What it is costing you
The job goes to whoever answers
Nobody with water rising leaves a voicemail and waits. Every minute you are not visible and reachable is a job that went somewhere else.
Item 1You build campaigns during the storm
Costs climb within hours and out-of-town crews flood the auction. Starting when the event hits means arriving late and paying the most.
Item 2Adjusters check you before they refer
Referral relationships stall on a thin web presence. If your certifications and process are not visible, the safer-looking name gets the call.
Item 3
What we fix
Not a generic marketing checklist with your trade pasted on top. These are the constraints that actually cap growth in this business.
When a basement floods at 2 AM or a kitchen fire leaves a family displaced, they search 'water damage restoration near me' and call the first company that answers. We ensure your business dominates those emergency searches, through Local Service Ads, aggressive PPC bidding on crisis keywords, and a Google Business Profile optimized for 24/7 availability. In restoration, showing up first isn't just marketing, it's the entire business model.
The most profitable restoration companies don't rely solely on Google, they have relationships with insurance adjusters, property managers, and plumbers who refer jobs directly. We build the digital credibility that makes referral partners confident sending work your way: a professional website with IICRC certifications prominently displayed, case studies documenting your process, and a review profile that proves reliability and quality to anyone who checks.
Storm seasons and catastrophic events bring surges of work, but you can't build a business on unpredictable disasters alone. We fill the gaps with targeted campaigns for mold remediation, crawl space encapsulation, sewage cleanup, and preventive services, the steady, year-round work that keeps your crews employed and your cash flow stable between the big events.
What you get
Every channel links through to exactly how it works, the same page any other client of ours reads before they sign.
See what it costsWhen the money is
You cannot forecast a specific catastrophe, but the categories are predictable enough to prepare for. The failure mode is building campaigns after the event instead of having them ready to switch on.
Frozen pipe bursts and ice dam damage. The most reliable surge of the year.
Thaw flooding and storm season; mold work follows a few weeks behind.
Humidity-driven mold, sewage backups, and crawl space work.
Storm season in many markets; the quiet stretch for preventive selling.
A general pattern for this trade, not measured client data. Your market will have its own shape, and we build against that rather than against this.
Free restoration marketing analysis
We will review your emergency visibility, your after-hours coverage, and whether your storm campaigns are ready to activate.
Our promise to you
“Handing your marketing to someone else means handing over the budget that keeps your crews busy. We don’t take that lightly.
So here’s what we commit to: you will always be able to see where your money went and what it produced, not buried in a report at the end of the quarter, but any day you want to look. We’ll tell you what isn’t working before you have to ask. And we’d rather turn down a fit that isn’t right than take money we can’t grow.
Thank you for trusting us with it.”
, Boston Douglas & Chad Westover
In their words
“CMS is a great partner and has enabled us to take our advertising to a whole new level. We now have a better understanding of all our efforts and are fortunate to have a very talented group of people at CMS who have our back at all times. We highly recommend their service and expertise to anyone seeking to take their marketing to new heights!”
Cody Wilcox
Google Review
“Charlie and Becky, and the team at Custom Marketing Solutions have elevated our marketing strategy to new heights. The CMS strategy allows us to track where our advertising dollars are being spent, which allows us to manage our marketing budget efficiency. They helped consolidate our websites into one location, and they dispute Local Service Ad calls that are irrelevant. The team is very professional, knowledgeable, and great to work with.”
David Tebbs
Google Review
Set up a brief intro call
We will look at your market before the call, so it is a conversation about your actual position rather than a generic pitch.
Or call (385) 360-1230Loading times
No contract, no obligation, no pitch deck.
Or call (385) 360-1230Documented results
We have not published a restoration case study yet, so we are not going to imply otherwise. Here is what we have actually measured.
$1.25M+
tracked revenue
$811K+
tracked revenue
15+
closed leads per month
“CMS is a great partner and has enabled us to take our advertising to a whole new level. We now have a better understanding of all our efforts and are fortunate to have a very talented group of people at CMS who have our back at all times. We highly recommend their service and expertise to anyone seeking to take their marketing to new heights!”
The honest comparison
Restoration is bought in the worst hour of someone's year. Whoever is visible and answers first is usually the only one considered.
Round-the-clock intake
Custom Marketing Solutions
Marketing built around the fact that the call comes at 2am
Water, fire and mould
Custom Marketing Solutions
Separate pages and campaigns, because the searches are nothing alike
Insurance-driven work
Custom Marketing Solutions
Content that answers the adjuster question before it is asked
Referral versus search
Custom Marketing Solutions
Both worked, because neither is reliable alone
Speed to site
Custom Marketing Solutions
Made visible as the differentiator it actually is
Reporting
Custom Marketing Solutions
Jobs traced to the channel that produced them
| RecommendedCustom Marketing Solutions | A generalist agency | Handling it in-house | |
|---|---|---|---|
| Round-the-clock intake | Marketing built around the fact that the call comes at 2am | Business-hours thinking applied to a 24-hour trade | Whoever is awake and near a phone |
| Water, fire and mould | Separate pages and campaigns, because the searches are nothing alike | One restoration page for all three | A single line on the homepage |
| Insurance-driven work | Content that answers the adjuster question before it is asked | Consumer messaging only | Explained on the phone every time |
| Referral versus search | Both worked, because neither is reliable alone | Search only, referrals ignored | Referrals only, until they slow down |
| Speed to site | Made visible as the differentiator it actually is | Not part of the message | Known internally, never advertised |
| Reporting | Jobs traced to the channel that produced them | Lead counts by month | Invoices, after the fact |
Thirty minutes. We will tell you what restoration marketing should actually cost you.
Local Service Ads and paid search set to run around the clock, a profile that genuinely shows 24/7 availability, and a phone somebody actually answers. The last part is not marketing, but it is where most of the spend is wasted.
Indirectly, yes. Adjusters and property managers check you before they refer. Visible IICRC certification, documented process, and a solid review profile make that check go your way, but the relationship itself is still yours to build.
They should already exist and be paused. Costs climb within hours and out-of-town operators flood the market. Building campaigns during the event means arriving late and paying the most.
Mold remediation, sewage cleanup, crawl space encapsulation and preventive work. Less dramatic, far steadier, and the reason your crews are still there when the next big event arrives.
From the team
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