Growth systems for home service leaders
(385) 360-1230
Franchises marketing
One strategy across every territory, so your locations stop bidding against each other.
No obligation, and no contract required to get it.
How your trade actually runs
Individual locations can each be marketed competently and the group can still underperform, because the failures happen between locations, not inside them.
Where we start
We do not sell all eight services to everybody. These are the ones that pay first in this trade, the rest come later, if they earn a place.
Still got questions?
Home service owners talking about what changed after the marketing started answering for itself. No script, no actors, the people who hired us.
See verified client resultsWhat you get
Multi-location marketing has a problem single operators never face: corporate owns the brand, the franchisee owns the phone, and the two are usually bidding against each other. We build local visibility for every territory that strengthens the brand instead of competing with it.
What it is costing you
You compete with your own brand
When corporate and the franchisee bid the same keywords in the same territory, the network pays twice for one lead. It is the most common and most expensive mistake in franchise marketing.
Item 1Averages hide the failing locations
A network-level report looks healthy while three territories quietly starve. Without per-location reporting nobody finds them until somebody does not renew.
Item 2Local search does not care about your brand
Google ranks locations, not logos. A national name with a thin local profile loses the map pack to an independent every single time.
Item 3
What you get
Every channel links through to exactly how it works, the same page any other client of ours reads before they sign.
See what it costsWhat we fix
Not a generic marketing checklist with your trade pasted on top. These are the constraints that actually cap growth in this business.
In most franchise networks we audit, corporate campaigns and franchisee campaigns are bidding on the same keywords in the same postcodes. Both sides pay more, the network gets one lead, and each side blames the other. We consolidate the strategy so budget stops competing with itself and every territory has a clear owner.
Google ranks individual locations, not brands. A strong national name with a half-finished Business Profile still loses the map pack to a local independent. We build a genuine location page and a complete profile for every territory, so brand recognition and local ranking finally work together instead of separately.
Network-level reporting averages away the locations that are failing. We break performance out by territory so under-performing markets surface while there is still time to fix them, rather than at the renewal conversation.
When the money is
A network spanning several climates does not have one season. Treating it as though it does means half your territories run campaigns timed for somebody else's weather. Budget should follow local demand, not the network calendar.
Heating-driven markets peak while southern territories stay flat.
Most territories open at once, the network's busiest window.
Cooling and exterior demand across the majority of markets.
Pre-winter work in the north, steady demand in the south.
A general pattern for this trade, not measured client data. Your market will have its own shape, and we build against that rather than against this.
Free franchises marketing analysis
We will audit the overlap between corporate and local campaigns across your territories and show you exactly where the network is paying twice.
Our promise to you
“Handing your marketing to someone else means handing over the budget that keeps your crews busy. We don’t take that lightly.
So here’s what we commit to: you will always be able to see where your money went and what it produced, not buried in a report at the end of the quarter, but any day you want to look. We’ll tell you what isn’t working before you have to ask. And we’d rather turn down a fit that isn’t right than take money we can’t grow.
Thank you for trusting us with it.”
, Boston Douglas & Chad Westover
In their words
“CMS is a great partner and has enabled us to take our advertising to a whole new level. We now have a better understanding of all our efforts and are fortunate to have a very talented group of people at CMS who have our back at all times. We highly recommend their service and expertise to anyone seeking to take their marketing to new heights!”
Cody Wilcox
Google Review
“Charlie and Becky, and the team at Custom Marketing Solutions have elevated our marketing strategy to new heights. The CMS strategy allows us to track where our advertising dollars are being spent, which allows us to manage our marketing budget efficiency. They helped consolidate our websites into one location, and they dispute Local Service Ad calls that are irrelevant. The team is very professional, knowledgeable, and great to work with.”
David Tebbs
Google Review
Set up a brief intro call
We will look at your market before the call, so it is a conversation about your actual position rather than a generic pitch.
Or call (385) 360-1230Loading times
No contract, no obligation, no pitch deck.
Or call (385) 360-1230Documented results
We have not published a franchises case study yet, so we are not going to imply otherwise. Here is what we have actually measured.
$1.25M+
tracked revenue
$811K+
tracked revenue
15+
closed leads per month
“Charlie and Becky, and the team at Custom Marketing Solutions have elevated our marketing strategy to new heights. The CMS strategy allows us to track where our advertising dollars are being spent, which allows us to manage our marketing budget efficiency. They helped consolidate our websites into one location, and they dispute Local Service Ad calls that are irrelevant. The team is very professional, knowledgeable, and great to work with.”
The honest comparison
Multi-location marketing fails at the seams: locations competing with each other, and a rollup nobody can act on.
Location cannibalisation
Custom Marketing Solutions
Territories separated so locations stop bidding against each other
Brand consistency
Custom Marketing Solutions
One system, applied locally without fragmenting the brand
Local versus corporate
Custom Marketing Solutions
Corporate standards with local proof on every location page
Reporting rollup
Custom Marketing Solutions
Per-location and group-level in the same view
New location launch
Custom Marketing Solutions
A repeatable playbook that does not start from zero
Accountability
Custom Marketing Solutions
One team answering for the group number
| RecommendedCustom Marketing Solutions | A generalist agency | Handling it in-house | |
|---|---|---|---|
| Location cannibalisation | Territories separated so locations stop bidding against each other | One account, locations competing on the same terms | Each location buying its own ads independently |
| Brand consistency | One system, applied locally without fragmenting the brand | Templated identically, so nothing feels local | Different in every market |
| Local versus corporate | Corporate standards with local proof on every location page | Corporate copy duplicated across locations | Whatever each manager writes |
| Reporting rollup | Per-location and group-level in the same view | One blended report with no location detail | Separate spreadsheets that never reconcile |
| New location launch | A repeatable playbook that does not start from zero | Handled as a fresh project each time | Improvised per opening |
| Accountability | One team answering for the group number | Different contacts per market | Split across managers with no single owner |
Thirty minutes. We will tell you what franchises marketing should actually cost you.
Ideally one account structure with per-location visibility, owned so the history stays with the network. What does not work is both parties running separate campaigns on the same keywords in the same territory, that is a bidding war the network funds from both sides.
Geographic fencing that respects territory boundaries, and a single keyword strategy rather than each location improvising. Most of the overlap we find is accidental rather than deliberate, which makes it straightforward to fix.
Yes. Locked brand elements stay locked. What varies is the local content, service areas, and offers that actually drive local ranking. We would rather agree those boundaries up front than negotiate them page by page.
Yes, and it is the main reason to do this properly. Network averages are how struggling territories stay invisible until renewal.
From the team
Typical marketing budgets, cost by channel (SEO, PPC, website, social), and how Utah home service contractors can maximize ROI in 2026.
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