Growth systems for home service leaders
(385) 360-1230
Plumbing marketing
Emergency visibility that wins the call, and the pages that win the repipe.
No obligation, and no contract required to get it.
How your trade actually runs
Most plumbing companies can generate more calls tomorrow. What they cannot do is put another van on the road tomorrow, which is why more volume at the wrong job mix makes a business busier and no richer.
Where we start
We do not sell all eight services to everybody. These are the ones that pay first in this trade, the rest come later, if they earn a place.
Still got questions?
Home service owners talking about what changed after the marketing started answering for itself. No script, no actors, the people who hired us.
See verified client resultsWhat you get
A homeowner standing in water does not compare three companies. They call whoever shows up first and answers. We make that you, then build the visibility that wins the repipes and water heaters worth real margin.
What it is costing you
Position is the whole sale
In an emergency there is no comparison shopping. If you are second, you did not lose on price. You were never in it.
Item 1Franchises outspend you every single day
The national brands are not going to stop bidding. What they cannot buy is local reviews and a neighbourhood name, and most plumbers never make those visible.
Item 2You are busy with the wrong work
Drain calls fill a day. Repipes and heater replacements fill a year, and they go to whoever ranks for them.
Item 3
What we fix
Not a generic marketing checklist with your trade pasted on top. These are the constraints that actually cap growth in this business.
When a pipe bursts or a water heater fails, the homeowner doesn't browse, they call the first result they see. We put your business at the top of Google's Local Pack, Local Service Ads, and paid search results for every emergency plumbing keyword in your service area. First position means first call.
Roto-Rooter and Mr. Rooter have massive ad budgets. But they can't match a local plumber's reputation, response time, or community trust. We help you compete by dominating hyper-local keywords they can't target efficiently, building review authority that outweighs their brand recognition, and targeting underserved neighborhoods where franchises don't focus.
Emergency calls are great, but water heater replacements, whole-home repiping, bathroom remodels, and sewer line work are where the real margin is. We build SEO content strategies that capture this higher-intent, higher-value traffic, bringing in the jobs that add trucks and grow your business year over year.
What you get
Every channel links through to exactly how it works, the same page any other client of ours reads before they sign.
See what it costsWhen the money is
Plumbing has a genuine baseline, things fail all year. Cold snaps create the sharpest surge, and the quieter stretches are where planned work has to be sold rather than waited for.
Frozen and burst pipes, water heater failures. The sharpest surge of the year.
Thaw damage, sewer and drain issues, and the start of remodel season.
Remodels, repipes and planned replacements, the highest-margin window.
Pre-winter preparation; the best time to sell inspections and heater replacements.
A general pattern for this trade, not measured client data. Your market will have its own shape, and we build against that rather than against this.
Free plumbing marketing analysis
We will show you where you rank for emergency plumbing in your service area, what your Local Service Ads are really costing, and what is being left on the table.
Our promise to you
“Handing your marketing to someone else means handing over the budget that keeps your crews busy. We don’t take that lightly.
So here’s what we commit to: you will always be able to see where your money went and what it produced, not buried in a report at the end of the quarter, but any day you want to look. We’ll tell you what isn’t working before you have to ask. And we’d rather turn down a fit that isn’t right than take money we can’t grow.
Thank you for trusting us with it.”
, Boston Douglas & Chad Westover
In their words
“CMS is a great partner and has enabled us to take our advertising to a whole new level. We now have a better understanding of all our efforts and are fortunate to have a very talented group of people at CMS who have our back at all times. We highly recommend their service and expertise to anyone seeking to take their marketing to new heights!”
Cody Wilcox
Google Review
“Charlie and Becky, and the team at Custom Marketing Solutions have elevated our marketing strategy to new heights. The CMS strategy allows us to track where our advertising dollars are being spent, which allows us to manage our marketing budget efficiency. They helped consolidate our websites into one location, and they dispute Local Service Ad calls that are irrelevant. The team is very professional, knowledgeable, and great to work with.”
David Tebbs
Google Review
Set up a brief intro call
We will look at your market before the call, so it is a conversation about your actual position rather than a generic pitch.
Or call (385) 360-1230Loading times
No contract, no obligation, no pitch deck.
Or call (385) 360-1230Documented results
Tracked revenue, attributable to the work. Every figure below comes from a real client account.
$1.25M+
tracked revenue
$811K+
tracked revenue
15+
closed leads per month
“Charlie and Becky, and the team at Custom Marketing Solutions have elevated our marketing strategy to new heights. The CMS strategy allows us to track where our advertising dollars are being spent, which allows us to manage our marketing budget efficiency. They helped consolidate our websites into one location, and they dispute Local Service Ad calls that are irrelevant. The team is very professional, knowledgeable, and great to work with.”
The honest comparison
The difference is not the channel list. It is whether anyone is accountable for the emergency call you did not get.
Emergency visibility
Custom Marketing Solutions
Built to win the call at the moment the water is still running
Local Service Ads
Custom Marketing Solutions
Managed alongside Google Ads as one budget, with bad-lead disputes filed
The high-value job
Custom Marketing Solutions
Repipe and heater pages built and ranked separately from drain work
Review velocity
Custom Marketing Solutions
Treated as a ranking input and prompted after the job
Call handling
Custom Marketing Solutions
Recorded and reviewed, because a missed call is a lost job
Reporting
Custom Marketing Solutions
Booked work traced back to the channel that produced it
| RecommendedCustom Marketing Solutions | A generalist agency | Handling it in-house | |
|---|---|---|---|
| Emergency visibility | Built to win the call at the moment the water is still running | Treated as ordinary search traffic with no urgency weighting | Whatever position the site happens to hold today |
| Local Service Ads | Managed alongside Google Ads as one budget, with bad-lead disputes filed | Often left on autopilot beside the main account | Running unmanaged, disputes rarely filed |
| The high-value job | Repipe and heater pages built and ranked separately from drain work | One plumbing services page covering everything | Drain calls fill the day, the big jobs go elsewhere |
| Review velocity | Treated as a ranking input and prompted after the job | Mentioned in reporting, rarely worked on | Requested when someone remembers |
| Call handling | Recorded and reviewed, because a missed call is a lost job | Outside the engagement | Nobody hears the calls that were not answered |
| Reporting | Booked work traced back to the channel that produced it | Rankings, impressions and clicks | The bank balance at the end of the month |
Thirty minutes. We will tell you what plumbing marketing should actually cost you.
Local Service Ads and paid search can produce calls within days, which is why they usually go first. Map pack and organic rankings take months, but they are what stops you renting every call forever.
Yes, and it is one of the most commonly skipped tasks in this trade. Irrelevant and duplicate calls get charged unless somebody files, and over a year that is a meaningful amount of money.
Different pages targeting different searches, and follow-up on the service calls you already ran. A customer whose heater is twelve years old is a replacement conversation, not a cold lead.
Yes, a plumbing client with over $1.25M in tracked revenue across paid search, organic search, and email after we rebuilt the channel mix. The full record is on our results page.
From the team
Typical marketing budgets, cost by channel (SEO, PPC, website, social), and how Utah home service contractors can maximize ROI in 2026.
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