Roofing marketing

Buy Signed Contracts, Not Expensive Leads

Campaigns judged on signed contracts, not on lead volume.

Get a Free Marketing Analysis (385) 360-1230

No obligation, and no contract required to get it.

2011Founded100sHome service clients3+ yrsAverage client tenure$600M+Revenue produced last year

How your trade actually runs

Lead volume is easy. Sitting through bad leads is expensive

Roofing has no shortage of companies willing to sell you leads. The cost is not the lead fee, it is a rep driving to an appointment that was never going to close.

Storm windows close in days: Demand after a weather event does not wait for a monthly reporting cycle. Spend that moves in days catches it; spend that moves in weeks pays for the aftermath.
Insurance and retail share almost nothing: Different objections, different paperwork, different timelines. One funnel for both means neither conversation lands.
The decision takes weeks: A roof is rarely bought on first contact. Whoever is still present and useful in week three usually signs it.

Where we start

The three channels that move roofing first

We do not sell all eight services to everybody. These are the ones that pay first in this trade, the rest come later, if they earn a place.

Storm-ready ad campaigns

Ad Spend That Answers for Itself

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Local SEO and service-area pages

Own the Searches That Turn Into Booked Jobs

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Estimate-focused website

Your Website Is the Salesperson That Never Clocks Out

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Still got questions?

What working with CMS actually sounds like

Home service owners talking about what changed after the marketing started answering for itself. No script, no actors, the people who hired us.

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What you get

What we build for roofing

Roofing has some of the most expensive clicks in home services, and most of that budget dies between the lead and the signature. We build for cost per contract instead, so the spend produces work you actually book.

Storm campaigns ready before the hail, not after it
Local rankings that outlast out-of-town operators
An estimate path built to close, not just to collect
Retail and maintenance work between claim seasons

What it is costing you

Where the jobs are going instead

You pay the most for the least

Broad keywords and homepage landings turn the most expensive auction in home services into wasted spend. Cost per lead looks fine while cost per contract quietly climbs.

Storm chasers rent your market

They arrive, bid up the auction, take the claims, and leave. If your local presence is thin, they take the work with them.

The year rides on the weather

Insurance work is lumpy and unpredictable. With no retail or maintenance channel, a quiet storm season becomes a quiet year.

Roofer nailing down a course of architectural shingles

When the money is

A weather-driven curve with an unpredictable overlay.

There is a normal roofing season, and then there are storms, which ignore it entirely. The companies that do well have a baseline that does not depend on hail and campaigns ready for when it comes anyway.

WinterQuiet

Limited installation weather. Repairs, leaks and next-season quoting.

SpringPeak

Hail and wind season in most markets, plus deferred winter damage.

SummerPeak

Prime installation conditions and the most competitive auction of the year.

FallSteady

Pre-winter urgency, a genuinely persuasive reason to buy now.

A general pattern for this trade, not measured client data. Your market will have its own shape, and we build against that rather than against this.

What we fix

The three things holding roofing back

Not a generic marketing checklist with your trade pasted on top. These are the constraints that actually cap growth in this business.

Standing Out in the Most Competitive Home Service Market

Roofing is one of the most heavily advertised trades on Google. Every roofer in your market is bidding on the same keywords, running the same ads, and claiming to be the best. We differentiate your business with a conversion-optimized website that showcases your actual work, targeted SEO pages for every service area and roof type you cover, and a paid ads strategy that focuses on lead quality over volume, because one signed contract is worth more than fifty junk leads.

Capitalizing on Storm Events Without Being a Storm Chaser

After a major hail or wind event, storm chasers flood your market and drive up ad costs overnight. We prepare your business in advance with storm-specific landing pages, pre-built ad campaigns ready to activate within hours of an event, and a local SEO foundation that outranks the out-of-town operators who disappear after the insurance checks clear. You get the storm work, and the long-term reputation.

Generating Year-Round Revenue Beyond Insurance Claims

Insurance restoration work is lucrative, but it's unpredictable. We build parallel marketing channels for roof maintenance programs, gutter replacements, attic ventilation, skylights, and commercial flat roof services, the consistent revenue streams that keep your crews working between storm seasons and reduce your dependence on catastrophic weather events.

What you get

The system we run for roofing

Every channel links through to exactly how it works, the same page any other client of ours reads before they sign.

See what it costs

Free roofing marketing analysis

Find out what a signed roof actually costs you

We will look at your campaigns, your landing pages, and your local visibility, then show you where the spend is going.

Request the Analysis Or call (385) 360-1230

Chad and Boston Douglas, co-owners of Custom Marketing Solutions

Our promise to you

Partner with a company that answers for the number.

“Handing your marketing to someone else means handing over the budget that keeps your crews busy. We don’t take that lightly.
So here’s what we commit to: you will always be able to see where your money went and what it produced, not buried in a report at the end of the quarter, but any day you want to look. We’ll tell you what isn’t working before you have to ask. And we’d rather turn down a fit that isn’t right than take money we can’t grow.
Thank you for trusting us with it.”

, Boston Douglas & Chad Westover

Read our story

In their words

What working with an accountable team actually looks like.

Read all reviews

“CMS is a great partner and has enabled us to take our advertising to a whole new level. We now have a better understanding of all our efforts and are fortunate to have a very talented group of people at CMS who have our back at all times. We highly recommend their service and expertise to anyone seeking to take their marketing to new heights!”

Cody Wilcox

Google Review

“Charlie and Becky, and the team at Custom Marketing Solutions have elevated our marketing strategy to new heights. The CMS strategy allows us to track where our advertising dollars are being spent, which allows us to manage our marketing budget efficiency. They helped consolidate our websites into one location, and they dispute Local Service Ad calls that are irrelevant. The team is very professional, knowledgeable, and great to work with.”

David Tebbs

Google Review

Set up a brief intro call

Tell us about your roofing business

We will look at your market before the call, so it is a conversation about your actual position rather than a generic pitch.

Or call (385) 360-1230

Book your strategy call

30 min

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Talk through your roofing market and growth goals
Review the biggest visible marketing opportunities
Leave with clear next steps, whether we work together or not

No contract, no obligation, no pitch deck.

Or call (385) 360-1230

Documented results

Real numbers, from real client accounts

We have not published a roofing case study yet, so we are not going to imply otherwise. Here is what we have actually measured.

R-01Plumbing

$1.25M+

tracked revenue

A disconnected channel mix became $1.25M+ in tracked revenue.

Read the record

R-02HVAC

$811K+

tracked revenue

A new HVAC division went from zero traction to $811K+.

Read the record

R-03Landscaping

15+

closed leads per month

Smarter seasonal spend turned 1–2 leads into 15+ closed leads.

Read the record

“CMS is a great partner and has enabled us to take our advertising to a whole new level. We now have a better understanding of all our efforts and are fortunate to have a very talented group of people at CMS who have our back at all times. We highly recommend their service and expertise to anyone seeking to take their marketing to new heights!”

Cody WilcoxGoogle Review

The honest comparison

Three ways to market a roofing company

Roofing marketing lives or dies on lead quality. Volume is easy to buy and expensive to sit through.

Storm response

Custom Marketing Solutions

Spend moved within days of a weather event, not the next reporting cycle

A generalist agency: Monthly cadence that misses the window entirely
Handling it in-house: Door knocking, and whoever calls back

Insurance versus retail

Custom Marketing Solutions

Separate journeys, because the objections are completely different

A generalist agency: One roofing funnel for both
Handling it in-house: Sorted out on the phone, one call at a time

Lead quality

Custom Marketing Solutions

Qualified against job value before it reaches a rep

A generalist agency: Counted, not qualified
Handling it in-house: Every form fill treated as a lead

Sales cycle

Custom Marketing Solutions

Follow-up built for a decision that takes weeks, not hours

A generalist agency: Handed over and forgotten
Handling it in-house: Chased when someone has time

Proof of work

Custom Marketing Solutions

Job galleries and neighbourhood work made visible where buyers look

A generalist agency: Stock imagery and a services page
Handling it in-house: Photos on a phone that never reach the site

Reporting

Custom Marketing Solutions

Signed contracts traced to the source that produced them

A generalist agency: Leads delivered, outcome unknown
Handling it in-house: Whatever the reps remember

	RecommendedCustom Marketing Solutions	A generalist agency	Handling it in-house
Storm response	Spend moved within days of a weather event, not the next reporting cycle	Monthly cadence that misses the window entirely	Door knocking, and whoever calls back
Insurance versus retail	Separate journeys, because the objections are completely different	One roofing funnel for both	Sorted out on the phone, one call at a time
Lead quality	Qualified against job value before it reaches a rep	Counted, not qualified	Every form fill treated as a lead
Sales cycle	Follow-up built for a decision that takes weeks, not hours	Handed over and forgotten	Chased when someone has time
Proof of work	Job galleries and neighbourhood work made visible where buyers look	Stock imagery and a services page	Photos on a phone that never reach the site
Reporting	Signed contracts traced to the source that produced them	Leads delivered, outcome unknown	Whatever the reps remember

Book a Call

Thirty minutes. We will tell you what roofing marketing should actually cost you.

Before you commit

Roofing questions

Ask a different question

01How do we compete when a storm brings in out-of-town crews?

On permanence. Local rankings, local reviews, and a real address beat a temporary operator with a bigger daily budget, provided the campaigns and pages already exist before the event rather than being built during it.

02Our cost per lead is enormous. Is that normal?

For roofing, high costs are normal; runaway costs are not. Most of the damage comes from broad keywords, no negative list, and ads landing on the homepage. Cost per signed contract is the number that matters, not cost per lead.

03Should we chase insurance work or retail work?

Both, but not from the same pages or with the same expectations. Insurance work is lumpy and event-driven; retail replacements and maintenance are steadier. Depending entirely on the first is how roofers have bad years.

04Do you have a roofing case study?

Not a published one. Our documented results are in plumbing, HVAC, and landscaping. We would rather point you at those and let you judge the approach than dress up something we have not measured.

From the team

Straight answers, no gatekeeping.

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Buy Signed Contracts, Not Expensive Leads

Lead volume is easy. Sitting through bad leads is expensive