Growth systems for home service leaders
(385) 360-1230
Solar marketing
Reach homeowners while they are still researching, and stay there until they sign.
No obligation, and no contract required to get it.
How your trade actually runs
Solar buyers take months, involve a spouse, and are deciding whether to trust a company with a twenty-five year warranty. Marketing built for a same-week close does not survive that.
Where we start
We do not sell all eight services to everybody. These are the ones that pay first in this trade, the rest come later, if they earn a place.
Still got questions?
Home service owners talking about what changed after the marketing started answering for itself. No script, no actors, the people who hired us.
See verified client resultsWhat you get
Solar has the longest sales cycle and the most skeptical buyer in home services. We get you in front of homeowners while they are still researching, then keep you there through the months it takes them to decide.
What it is costing you
The industry has a trust problem
High-pressure door knocking and installers going out of business have made homeowners wary. You inherit that skepticism whether or not you earned it.
Item 1The decision takes months
Homeowners research, collect quotes, and stall over financing. A company that appears once and disappears is forgotten long before the decision gets made.
Item 2Incentives change and nobody explains them
Credits and net metering rules shift. The company that clearly explains what applies right now becomes the trusted source, and usually the one that gets the call.
Item 3
What we fix
Not a generic marketing checklist with your trade pasted on top. These are the constraints that actually cap growth in this business.
Solar buyers spend months reading before they request a single quote. Companies that only advertise on ready-to-buy keywords arrive at the end of a conversation somebody else has already shaped. We build the educational content that ranks during the research phase, so you are the company they trust by the time they are ready to talk.
Years of high-pressure door knocking and installers disappearing mid-project have made homeowners cautious about the entire category. We counter that with visible reviews, real installations, and straightforward answers on cost and payback, the things a skeptical buyer is actually looking for before they let anyone on their roof.
A homeowner who visits your site in March may not sign until July, and in between they will see several competitors. We build the retargeting and follow-up that keep you present across that whole window, instead of paying for a visit you never hear from again.
What you get
Every channel links through to exactly how it works, the same page any other client of ours reads before they sign.
See what it costsWhen the money is
Solar enquiries spike when bills do, after a hot summer, and again when winter rates bite. Installation capacity is weather-limited, but the research and consultation cycle runs year-round, which is where the campaigns should live.
Research and consultations continue while installation slows in cold markets.
Installation season opens and deferred projects convert.
Peak bills drive peak enquiries, the strongest window of the year.
Post-summer bill shock keeps consultations booking.
A general pattern for this trade, not measured client data. Your market will have its own shape, and we build against that rather than against this.
Free solar marketing analysis
We will show you the research and comparison searches happening in your market, who is ranking for them, and what it would take to be there first.
Our promise to you
“Handing your marketing to someone else means handing over the budget that keeps your crews busy. We don’t take that lightly.
So here’s what we commit to: you will always be able to see where your money went and what it produced, not buried in a report at the end of the quarter, but any day you want to look. We’ll tell you what isn’t working before you have to ask. And we’d rather turn down a fit that isn’t right than take money we can’t grow.
Thank you for trusting us with it.”
, Boston Douglas & Chad Westover
In their words
“CMS is a great partner and has enabled us to take our advertising to a whole new level. We now have a better understanding of all our efforts and are fortunate to have a very talented group of people at CMS who have our back at all times. We highly recommend their service and expertise to anyone seeking to take their marketing to new heights!”
Cody Wilcox
Google Review
“Charlie and Becky, and the team at Custom Marketing Solutions have elevated our marketing strategy to new heights. The CMS strategy allows us to track where our advertising dollars are being spent, which allows us to manage our marketing budget efficiency. They helped consolidate our websites into one location, and they dispute Local Service Ad calls that are irrelevant. The team is very professional, knowledgeable, and great to work with.”
David Tebbs
Google Review
Set up a brief intro call
We will look at your market before the call, so it is a conversation about your actual position rather than a generic pitch.
Or call (385) 360-1230Loading times
No contract, no obligation, no pitch deck.
Or call (385) 360-1230Documented results
We have not published a solar case study yet, so we are not going to imply otherwise. Here is what we have actually measured.
$1.25M+
tracked revenue
$811K+
tracked revenue
15+
closed leads per month
“Charlie and Becky, and the team at Custom Marketing Solutions have elevated our marketing strategy to new heights. The CMS strategy allows us to track where our advertising dollars are being spent, which allows us to manage our marketing budget efficiency. They helped consolidate our websites into one location, and they dispute Local Service Ad calls that are irrelevant. The team is very professional, knowledgeable, and great to work with.”
The honest comparison
Solar is the longest consideration cycle in home services. Buying leads is easy; surviving the ninety days after is the job.
The long decision
Custom Marketing Solutions
Nurture built for a decision measured in months, not days
Incentive changes
Custom Marketing Solutions
Messaging updated when the rules move, because they always do
Lead quality
Custom Marketing Solutions
Qualified on roof, ownership and intent before a rep spends an hour
Trust and longevity
Custom Marketing Solutions
Built deliberately, because buyers are betting on you lasting the warranty
Appointment setting
Custom Marketing Solutions
Measured on sat appointments, not raw form fills
Reporting
Custom Marketing Solutions
Signed systems attributed to the channel that produced them
| RecommendedCustom Marketing Solutions | A generalist agency | Handling it in-house | |
|---|---|---|---|
| The long decision | Nurture built for a decision measured in months, not days | Lead handed over, engagement ends | One follow-up call, then the list goes cold |
| Incentive changes | Messaging updated when the rules move, because they always do | Copy written once and left | Explained from scratch on every call |
| Lead quality | Qualified on roof, ownership and intent before a rep spends an hour | Volume delivered, quality unmanaged | Every enquiry treated as a prospect |
| Trust and longevity | Built deliberately, because buyers are betting on you lasting the warranty | Not addressed | Assumed, never evidenced |
| Appointment setting | Measured on sat appointments, not raw form fills | Measured on leads delivered | Measured on how busy the calendar looks |
| Reporting | Signed systems attributed to the channel that produced them | Cost per lead in isolation | Closed deals, source unknown |
Thirty minutes. We will tell you what solar marketing should actually cost you.
Long, usually months, with several quotes and a financing conversation in between. That is why single-touch advertising underperforms here and why retargeting matters more than in almost any other trade.
Directly. Visible reviews, real installation photos, plain answers about cost and payback, and none of the urgency tactics that made people suspicious in the first place. The companies winning here are the ones that read as the safe choice.
Yes, provided somebody keeps it current. Incentives change, and a page with outdated figures does more damage than no page at all. That maintenance is part of the work rather than an afterthought.
Not a published case study. Our documented results are in plumbing, HVAC, and landscaping, and we would rather show you those than imply experience we have not measured.
From the team
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